Stuff We Like
Smart Accessories for Smart Phones
03
Jul
Jul
When I started thinking about writing this blog, I made a few notes on my smartphone as I was travelling back to the office from a meeting – alongside checking what the latest news was in the world and sneaking in a quick game of Angry Birds as well. I generally use my smartphone to plan my whole life, from sending work emails and maintaining my Twitter account to checking the weather forecast for the weekend or looking up what films are on at the local cinema – smartphones have become an essential, almost indispensable, tool in maintaining our busy lives. Oh, and you can make phone calls on them as well, which is quite handy.
According to figures published recently, 56% of the UK population now have a smartphone and a staggering 12% of us possess an iPhone. So when you’ve got such huge numbers of people who all possess an item of great everyday practical importance which they attach such fondness for, the opportunities for aligning your company’s marketing to appeal to this substantial target audience are immense. All of this means that there are loads of possible smartphone merchandise and accessories tie-ins that your business could be using to ensure your brand or your company’s message is carried alongside people’s prized possession.
If you’re thinking of targeting iPhone owners with your marketing campaign – now there’s a bunch who really cherish their little handheld computers and will do anything to look after them. You could print up some iPhone cases with your logo on it – available in a wide variety of styles and materials such as rubber, silicon, hard plastic or perhaps even a bespoke design. You could also offer a stylus that doubles as a ballpen, which will help to avoid smudges on the screen. Never underestimate the value of some extra protection for your iPhone.
If you’re looking for a product that will appeal to owners of all types of mobile phone and mp3 player you could think about giving away a portable speaker, and charging device or even, if you’re feeling particularly generous, an executive phone battery charger, which is guaranteed to go down well with anyone in the midst of a flat battery emergency and you can be sure that if you get them through that drama they will remember the gift they were given and the company that gave it to them.
